How to Incorporate Custom Branding in Your Franked Mail

In today’s competitive business world, every detail matters when it comes to building your brand. Even something as routine as your outgoing mail can be transformed into a valuable branding opportunity. Not only can using a franking machine be used to incorporate custom branding into your mail, but you can also use the packaging itself as an advertising tool, leaving a professional and memorable impression on your customers. Here’s how to make your franked mail work harder for your brand.

Franked Business Envelopes

Utilise Custom Messaging & Logos

Almost all modern franking machines allow you to print a custom message and your company logo/slogan alongside the postage impression. This added feature is a simple yet very effective way to reinforce your brand with every piece of mail you send as standard. You can add your logo for consistent brand visibility, include seasonal greetings or promotional messages such as ‘Check out our holiday sale!’ and you can highlight your company website. Customising your franked mail helps ensure that every letter or parcel is used as an advertising tool – for free.

Take Advantage of Mailmark Technology

All modern franking machine now come with the latest Mailmark franking technology. However using Mailmark brings with it many benefits. You can benefit from enhanced reporting and tracking while maintaining your custom branding. Using Mailmark technology, along with a custom message and/or logo, makes your mail look cleaner, more professional and will integrate seamlessly with your branding elements.

Incorporate Branded Packaging

Did you know that as well as franking machines Mailcoms can also provide you with a wide range of custom printed packaging? Well we do via our sister company Fast Printed Packaging. This means that you can now pair your franked mail with branded packaging items such as envelopes, bags and boxes to add a further touch of professionalism and brand visibility to your mail. Our range of custom printed packaging allows you to print your full colour logo and/or slogan designs onto your packaging. This will help enhance the look of your mail and create a cohesive brand experience whilst still benefitting from franking your mail at a lower cost. View our range of custom printed packaging today to see if we can help you.

Include QR Codes for an Interactive Experience

Why not take your branded mail to the next level by incorporating QR codes? These QR codes can be printed directly onto envelopes or labels using your franking machine, or you can custom design your envelopes, bags or boxes to include a QR code for your customers. When scanned, QR codes can lead your customers to your website, product pages, or special offers. They can provide access to exclusive content, such as a thank-you video or blog post. Or they can encourage engagement by linking to social media or customer feedback forms. Interactive elements like QR codes not only make your mail more engaging but also drive traffic to your online platforms, making the possibilities endless.

Align Your Branding with Seasonal Campaigns

Franking machines allow you to easily update your messaging for seasonal campaigns or promotions. One option for your business is to incorporate branding elements that reflect the time of year, such as festive greetings during important holidays, promotional messages for sales events such as Black Friday and thank you messages for customer appreciation initiatives. Seasonal branding adds a personal touch to your mail, making it more likely to resonate with your customers.

Conclusion

Incorporating custom branding into your franked mail is a powerful way to elevate your businesses communications. From logos and promotional messages to custom branded packaging and QR codes, there are countless ways to make your mail stand out while reinforcing your brand. At Mailcoms, we’re here to help you make the most of your franking machine’s capabilities whilst offering you other great services such as our printing service.

At Mailcoms, we also offer a range of franking machines. If you are interested in getting a franking machine or wish to upgrade to a Mailmark franking machine with even lower prices available, then please view our franking machine page here or call us today on 01543 572 776.

We are a Royal Mail Authorised Independent Inspector & Maintainer of Franking Machines with over 20,000 customers nationwide and we can supply you with our very own range of models.

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