Why use a digital franking machine instead of an analogue one?

A digital franking machine connects to the internet over a LAN or Wi-Fi connection, while an analogue machine relies on an old-fashioned phone line. Digital machines are faster, more reliable and cheaper to run, and they unlock money-saving features such as Mailmark and Smart Meter that older analogue machines cannot use.

Analogue vs digital franking machines

Your business may have bought an analogue franking machine years ago, but that machine may now be obsolete, which means you could be missing out on further franking savings and benefits. High-speed internet connections and downloadable applications have transformed the industry, so switching from analogue to digital can pay off.

An analogue franking machine connects to your supplier over an old-fashioned analogue phone line, which can be slow, costly and unreliable. A digital franking machine connects to the internet over a LAN or Wi-Fi connection. Because that connection is constant, it is more reliable, much faster and less costly to run.

Faster, more reliable updates

A digital franking machine is more reliable when you need postage rate updates, system updates, or want to download a personalised logo or slogan. It is far less likely to disconnect mid-download, which makes day-to-day franking smoother.

Extra savings with Mailmark and Smart Meter

By upgrading to a digital franking machine you can also use Smart Meter and Mailmark technologies. These benefit bulk mailers through further postage discounts, and Smart Meter even lets you report usage and reclaim paid VAT.

FAQs

What is the difference between a digital and analogue franking machine? An analogue machine connects via an old phone line; a digital machine connects over LAN or Wi-Fi, making downloads and rate updates faster and more reliable.

Why upgrade from analogue to digital? Digital machines are more reliable and unlock Mailmark and Smart Meter features that lower your postage and let you reclaim VAT.

Can I still use an analogue franking machine? Many older analogue machines are now obsolete and miss out on the latest savings and features, so upgrading to digital is usually worthwhile.

Ready to switch? View our range of franking machines or call us on 01543 572 776.