8 benefits of Mailmark franking

Mailmark is Royal Mail’s barcode franking standard, and switching to a Mailmark franking machine brings eight clear benefits: the lowest postage rates, automatic rate updates, access to new services, LAN connectivity, drop-off at any Post Office, in-depth reporting, a more professional look, and future-proofing for your mailroom.

Royal Mail introduced Mailmark in 2014 as an alternative to the traditional “town and crown” die, using a faster, more efficient 2D barcode instead. A common question we hear is whether the investment is worth it while standard franking is still available, so here are eight ways Mailmark can benefit your business.

1. Mailmark offers the lowest postage rates

Franking with a Mailmark machine means you frank at the lowest postage rates available, cheaper than standard franking on every letter. View our franking machines to start saving.

2. Mailmark updates postage rates automatically

When Royal Mail changes its postage rates, your Mailmark machine updates automatically. There is no need for an engineer call-out to adjust the machine.

3. Access to new products and services

A traditional town and crown die showed the postal town, date, amount paid and die number. Mailmark gives you access to more products and services, such as the Prepay Business Reply service, which lets Mailmark users produce a date-less, pre-paid frank.

4. Use a LAN connection

A Mailmark franking machine can connect to a LAN, giving you faster downloads without the need for a costly analogue phone line.

5. Mailmark offers convenience

Because a Mailmark impression does not include a town postal mark, your franked mail can be dropped off at any Post Office in the UK. If you send large volumes daily, you can set up a regular business collection instead.

6. In-depth monitoring and reporting

Mailmark gives you a more detailed view of how each mail item is sent. A Mailmark machine can record who sent an item, where it is and when it is due for delivery, and businesses can use an online analytics dashboard to monitor performance.

7. A professional touch

A Mailmark barcode makes your mail look more professional and clean than the traditional town and crown die. You can also frank a company logo on each item to boost the look of your mail.

8. Mailmark is the future

Mailmark has long been considered the future of franking, and with more benefits available to users, investing in a Mailmark franking machine is a serious consideration for any business.

Mailcoms is a Royal Mail Authorised Independent Inspector & Maintainer of postal franking machines (since 2008), and we supply our own range of models. We’ve serviced and supplied over 40,000 customers, from small businesses to some of the largest organisations in the UK. If you are interested in a franking machine or upgrading to Mailmark, view our franking machine page or call us on 01543 572 776.

FAQs

What is Mailmark franking? Mailmark is Royal Mail’s barcode franking standard, using a 2D barcode printed in blue ink and carrying the best available franking rates.

Is Mailmark cheaper than standard franking? Yes. Mailmark carries the lowest available Royal Mail franking rates, so it is cheaper than standard franking on letters.

Do Mailmark machines update postage rates automatically? Yes. A Mailmark franking machine downloads Royal Mail rate changes automatically, with no engineer call-out needed.