Reasons To Become Mailmark Compliant

Mailmark is Royal Mail’s barcode franking standard, introduced in 2014. A Mailmark franking machine prints a unique 2D barcode on every mail item, carries the best available franking rates, and lets you track mail, store data in the barcode and keep contact records more accurate. If you have not yet upgraded to a Mailmark franking machine, it is well worth doing.

What Is Mailmark?

Royal Mail introduced their Mailmark technology in 2014, advertised as a more efficient and cost-effective way to frank mail. Now that Mailmark has been in operation for several years, we know how accurate that description was. Here at Mailcoms we must say: if you have not done so already, you should upgrade to a Mailmark franking machine.

The main feature of a Mailmark franking machine is the unique barcode that is franked on every mail item. This code contains useful information about the mail item that helps Royal Mail process mail better and more efficiently. Customers even have the ability to add their own data to these barcodes. Mailmark uses blue ink and carries the best franking rates available.

Reasons To Start Using A Mailmark Franking Machine

Track Royal Mail

Tracking mail also allows customers to monitor how Royal Mail is performing. This makes it easier to identify problems early in the mail delivery process. Customers can then schedule mail based on their understanding of Royal Mail’s delivery performance.

Store Data

Customers using a Mailmark franking machine can also use the barcodes to store and retrieve additional data about the mail item. The barcode has characters used to store data relating to the customer’s response and acceptance of mail pieces. Promotional offers can be embedded into the barcode, meaning the possibilities for the mail item are close to endless.

Improve Contact Information

Using the Mailmark system set up by Royal Mail allows businesses to maintain more correct and accurate data about their customers, helping to spot any errors in the mailing list and fix them.

Should You Upgrade?

If you have not yet become Mailmark compliant, the benefits of using the latest technology are considerable. In addition to the best franking rates and an improved business image, Mailmark gives you the added benefits of the 2D barcode described above. If you are interested in getting or upgrading to a Mailmark franking machine, please view our franking machine page here or call us today on 01543 572 776. We are a Royal Mail Authorised Independent Inspector & Maintainer of postal franking machines, and we can supply you with our own range of models.

Frequently Asked Questions

What is Mailmark?

Mailmark is Royal Mail’s barcode franking standard, introduced in 2014. It uses a 2D barcode and blue ink, and carries the best franking rates available.

Why should I upgrade to a Mailmark franking machine?

A Mailmark franking machine gives you the best franking rates, lets you track mail through Royal Mail, allows data to be stored in the barcode, and helps keep your contact records accurate.

Does Mailmark use a special ink?

Yes. Mailmark franking uses blue ink to print its 2D barcode.