How to Add Custom Branding to Your Franked Mail

You can add custom branding to your franked mail by printing your company logo, return address and a short marketing message – often called a franking advert or slogan – alongside the postage impression. Most modern franking machines include this at no extra cost, which turns every letter and parcel you send into free advertising. You can take it further by branding the envelope and packaging itself.

Add your logo and a custom message

Almost all modern franking machines let you print a logo and a short message next to the postage impression. It is a simple but effective way to reinforce your brand on every item you send. Use it to show your logo for consistent visibility, run a seasonal or promotional line such as a sale message, or point recipients to your website – all without buying any extra advertising space.

Brand the envelope and packaging

The envelope or packaging is valuable space too. Printed envelopes, branded tape and well-designed outer packaging make your mail instantly recognisable and look more professional on arrival, which helps with brand recall and trust.

Why branded franked mail works

Branded mail looks more professional than a plain stamped envelope, gets your name in front of customers every time you post, and costs nothing extra once your machine is set up. For businesses sending regular post, it is one of the easiest marketing wins available.

Keep it Royal Mail compliant

Your logo and advert must sit alongside the postage impression and must never obscure the franking mark or, on a Mailmark machine, the 2D barcode. Keeping the impression clean and readable ensures your mail is processed without delays or surcharges.

FAQs

Can I print my logo on franked mail? Yes. Most modern franking machines let you print your company logo and a short message next to the postage impression at no extra cost.

Does adding a franking advert cost more? No – the logo and message print alongside the postage impression, so it is effectively free advertising on every item you send.

Are there any rules for branding franked mail? Yes – your branding must not obscure the postage impression or the Mailmark barcode, so the franking mark stays clean and readable.

Want a machine that prints your branding as standard? See our franking machine range or request a quote. You can also call us on 01543 572 776.